Mercedes’ flagship off-roader has been hit with a $51,000 price rise – its 12th increase in four years – to coincide with a handful of new features. However, demand is so strong, order books are still closed in Australia.

The 2023 Mercedes-AMG G63 now costs nearly 50 per cent more than it did four years ago – with few additional features – with yet another sharp price rise.

However, Australian customers are still not able to order one because Mercedes has stopped accepting deposits until it can work through its current two-year waiting list.

Mercedes-Benz Australia says it will “price protect” customers who have previously placed orders at cheaper RRPs.

But when new orders commence, buyers will be asked to pay top dollar.

The Model Year 2023 Mercedes-AMG G63 has been hit with a $51,003 price rise, taking its recommended retail price (RRP) from $247,700 four years ago to $365,900 plus on-road costs today.

The new RRP is $66,900 more than the June 2021 price, and $118,200 more than Mercedes-Benz’s launch price in 2018.

The latest increase equates to a jump of nearly 50 per cent (47.7 per cent) in four years – despite few new features being added to the standard equipment list over that period.

Despite a near-$70,000 price hike in 13 months, order books for the G63 have been closed for a year, as Mercedes-Benz Australia looks to clear a backlog that saw wait times break 12 months.

G-Class sales have repeatedly broken sales records in the months since orders closed – the vast majority of which have been twin-turbo V8 G63 variants, rather than the diesel G400d added in mid-2021.

It’s understood existing customers in the queue are protected from the new price rises – meaning the new price will technically only come into effect once order books are re-opened.

Mercedes-Benz Australia says the price rise was necessary to “ensure [the G63’s] ongoing availability” in local showrooms.

“Although I’m unable to give specific details about how vehicle pricing is determined, I can confirm that due to the level of demand globally, it has been necessary to increase the vehicle price of the Mercedes-AMG G63 to ensure its ongoing availability in the Australian market,” a Mercedes-Benz Australia spokesperson told Drive in a statement.

New features have been added, in the form of a new microfibre AMG Performance steering wheel with carbon-fibre accents and a range of ‘G manufaktur’ personalisation options – plus, according to the Redbook third party, auto-dimming side mirrors.

“The price change coincides with a model year update, which also introduces new standard equipment including the AMG performance steering wheel in carbon fibre and microfibre with additional AMG controls, and an extensive new selection of ‘G manufaktur’ personalisation options for customers to choose from,” the statement continues.

The G63 is now Mercedes-Benz Australia’s second-most expensive model, behind the Maybach GLS600, priced from about $380,000 plus on-road costs.

Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020.

Cars have played a central role throughout Alex’s life, from flicking through car magazines as a young age, to growing up around performance vehicles in a car-loving family.

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