On Wednesday, May 25, Axalta hosted a Media Day at its World-wide Innovation Headquarters in Philadelphia. Just after two decades of getting Media Working day nearly and, prior to that, hosting at Axalta’s Purchaser Encounter Center on the Hendricks Motorsports campus in Charlotte, N.C., for the 1st time the corporation invited members of the collision mend media to tour its new, 175,000-square-foot investigate and progress facility, which opened in 2018.

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Axalta’s Background and Innovation

Representatives from the collision business media display off the benefits of their lesson in pinstriping throughout Axalta Media Day.

The tour gave us a at the rear of-the-scenes peek into the facility’s h2o- and solvent-borne coating labs, where by scientists and professionals do the job to produce coatings that balance both of those seems and features. For occasion, just one problem that Axalta’s teams are continually at work on is figuring out how to continue to keep coatings from obstructing radar and LIDAR methods.

The tour also involved a glimpse in the facility’s “NASCAR Place,” which showcases Jeff Gordon’s popular rainbow paint scheme automobile as effectively as samples of the several coatings Axalta gives in the automotive, development and industrial industries. In addition, Axalta also has a screen of the company’s spectrometers dating back again to the 1970s that showcases a extended history of color matching technology.

U-POL Acquisition

Soon after the tour, Steffen Apollo, brand supervisor for Axalta, gave us a enterprise update on the corporation. Axalta’s most fascinating news from late 2021 was the acquisition of U-POL. U-POL, launched in the U.K. in 1948, is a globe chief in automotive refinish merchandise, which include filler, coatings, aerosols, adhesives and paint-relevant components.

In looking at automotive overall body get the job done from three levels — restore, refinish and customization/protection — Axalta feels that it has rather very well maxed out the capabilities on the “refinish” side of the market place. Nevertheless, the place U-POL arrives in to bolster the model is on the repair and customization/security sides.

“U-Pol is transforming us,” Apollo mentioned. “It’s filling in some voids in Axalta.”

In unique, Apollo famous, U-POL’s aerosol goods and aerosol production abilities supply a big boon to the organization, as does its RAPTOR bedliner, a basic-to-use product or service that presents entire body retailers that really do not focus in implementing bedliners the skill to incorporate this sort of protection on their personal. As a end result of this acquisition, U-POL and Axalta will now be in a position to offer a total assortment of solutions to restore, refinish and personalize autos.

New Nason Finishes

The future important announcement Axalta unveiled was that Nason Finishes will launch a new line of 55 concentrated toners for body retailers/around-the-counter prospects who at the moment use Nationwide Rule basecoat, single-stage topcoats and reduced-VOC single-phase topcoats.

The launch will debut in the U.S. later this year and will use a qualified launch tactic in the direction of customers to support them steadily swap above to the new method immediately after employing up their latest stock of Nason items. On the other hand, Apollo famous that Axalta will not phase out the previous Nason Finishes products and solutions correct absent even just after the new merchandise are launched.


The last update of the working day was a appear at Axalta’s World-wide Automotive Shade of the Year 2022: Royal Magenta, which is meant to supply a new luxurious appear and tie in with the growing curiosity in autonomous autos.

This paint colour announcement led to the last section of Media Day: a lesson in pinstriping with Paul Quinn, owner of Structure Brilliance in Philadelphia. Axalta furnished each and every media representative with a truck pace condition painted in Royal Magenta with U-POL’s Raptor liner utilized on the “bed.” Right after instructing us on how to care for and maintain the brushes, Quinn shown pinstriping procedures and types, then enable us apply on plates just before making our possess types on the velocity shapes.

With that, the 2022 Axalta Media Day shut, but after packing in so quite a few new pursuits, it was a fun and insightful working day for these who had equally attended before and hardly ever attended at all.