The 2023 Toyota Crown sits parked in front of a gray backdop. The car is shaped like a sedan but has an SUV's high ground clearance. It is red with a black hood and front fascia. We see it from a front quarter angle, facing slightly to our left.

There will be a new aged nameplate at Toyota dealerships for the 2023 product yr. The top rated of the Toyota lineup will be a large-driving sedan with a distinct obtainable two-tone palette, a standard hybrid drivetrain, and on-need all-wheel-travel (AWD). It wears a identify which is beloved in Japan but has been absent from the U.S. current market considering the fact that 1973.

Meet up with the 2023 Toyota Crown.

Toyota Moves Upmarket for An Avalon Alternative

Toyota has prolonged built an fantastic comprehensive-measurement sedan. But it never acquired the love it should really have in the American marketplace. Quite a few auto critics consider the Toyota Avalon a quietly wonderful car or truck. It features Lexus-like refinement, a responsive but peaceful V6, and even a lot more house than the ubiquitous Camry. It was sufficient to get our critic to call it “a luxury car for men and women who don’t want to pay back luxurious car prices.” But it was not enough to help save the Avalon, which Toyota is canceling right after the 2022 product calendar year.

In its put will come a little something more durable to dismiss.

The 2023 Toyota Crown sits parked in front of a gray backdop. We see it from the rear. The trunk lid is painted black, but the sides of the car are red.

A Blend of Sedan and SUV Qualities

The Crown rides substantial, like a crossover SUV, but wears a sedan’s human body. Toyota claims it’s virtually 4 inches bigger than the Camry for “increased street visibility, along with straightforward entry and exit.” But it avoids the rugged, REI-shopper seem of other higher-riding sedans with a sculpted overall body. A fastback rear lends a sporty air.

An uncommon two-tone shade plan attracts the eye. But Toyota claims it will be made available only on the top-of-the-line Platinum trim.

Toyota says the Crown will attain dealerships “later this calendar year.” They’ll expose pricing closer to that time. The Avalon it replaces starts at $36,825, in addition $1,025 shipping and delivery and managing. But that could not be a fantastic guidebook to Crown pricing. In Japan, the Crown has extensive loved a luxurious car’s name. If Toyota hopes to replicate that status in the U.S., a starting up value in the mid $40,000 selection would make far more perception.

The 2023 Toyota Crown sits parked in front of a gray backdop. It sits high like an SUV, though it is shaped like a sedan. It is red, with an angular black strake along the bottom of the doors.

Vintage Seem Within

Inside of, the glimpse is on the line in between Toyota and Lexus. A tall transmission tunnel insulates driver from passenger – the reverse of the airy style and design aesthetic most automobiles appear to be to go for this calendar year. A sinuous dashboard properties the driver’s instrument display screen and central touchscreen in a one bezel. But they are plainly divided, averting the a person-vast-screen seem much of the competitiveness would seem to have embraced.

All trim amounts get a 12.3-inch infotainment screen. Wireless Apple CarPlay and Android Automobile are common, as is Toyota’s voice assistant for verbal commands.

The interior of the 2023 Toyota Crown. It is upholstered in black SofTex, a leather-like material. The transmission tunnel dividing driver from front passenger is tall, creating a deep bathtub feel for both.

A Selection of Two Hybrid Powertrains

Below the hood, you will uncover a choice of two hybrid powertrains.

The familiar and tested THS hybrid system is located on the XLE and Restricted grades. It combines a 2.5-liter 4-cylinder engine with two electrical motors. Toyota hasn’t announced power figures for that set up.

Platinum versions occur with a much more strong program Toyota calls HYBRID MAX (they set it in all caps). It works by using a turbocharged 2.4-liter 4-cylinder motor with a rear-axle-mounted electric motor tuned for overall performance. Toyota states the mix is excellent for 340 horsepower and is tuned to generate “powerful torque at minimal RPM for sporty, exhilarating driving.”

All Crowns arrive with on-desire all-wheel generate (AWD). The method powers the entrance wheels all the time, and the rear wheels when required for additional traction.

Just about every trim stage includes Toyota’s Protection Sense 3. suite of driver helps. It incorporates smart cruise regulate with lane tracing support, a pre-collision technique with pedestrian detection, and a rear seat reminder that tracks no matter if a rear doorway was opened before starting off and reminds the driver to examine for rear seat passengers on shutting down.